Every year, families scramble to find the perfect Mother’s Day gift, often falling back on clichés. But what do moms actually want? Rather than guessing, we can turn to data from surveys and studies that asked mothers themselves. It turns out the classic wisdom holds true – it really is the thought that counts. In fact, one survey found 78% of moms have never been disappointed by a Mother’s Day gift, emphasizing that a heartfelt gesture matters more than lavish spending. Traditional favorites like flowers, cards, and family outings remain popular for good reason, and many mothers say their ideal gift is simply quality time with loved ones. At the same time, preferences can vary by generation and personality. For example, older moms tend to cherish family meals, while moms with young kids might long for some pampering or a break from chores.
Below, we present over ten gift ideas that mothers have said they truly want, each supported by credible surveys or studies. These ideas span a range of ages, gift types (from DIY to luxury), and price points. Whether you’re celebrating a new mom in her 20s or a seasoned grandma, these research-backed suggestions will help you honor her in a way she’ll genuinely appreciate.
Overview: When mothers are asked about their ideal gift, the most common answer isn’t a thing at all – it’s time. Nearly half of moms (49%) say their perfect Mother’s Day is spending quality time with loved ones. In one U.S. survey, 60% of mothers said what they most want is to be with their children on Mother’s Day.
Details: This might mean a relaxed day at home together or an outing like a picnic, hike, or movie – anything that prioritizes family bonding. A shared meal is often the most cherished experience. In fact, going out to a restaurant was the top activity choice for 42% of American moms, and 36% said they most appreciated being taken out to dinner. Older mothers particularly value a family meal experience.
Example: Reserve a table at her favorite restaurant via services like OpenTable or plan a family picnic. The key is spending uninterrupted time together.
Overview: Flowers have long been a classic Mother’s Day gift. In a 2024 survey, 31% of moms said they’d like to receive flowers. Additionally, two-thirds of those celebrating Mother’s Day planned to buy flowers in 2023.
Details: Fresh flowers brighten a day and serve as a lasting reminder of your love. Alternatively, a living plant such as a potted orchid or her favorite houseplant can extend the joy far beyond the day.
Example: Order a bouquet via 1-800-Flowers or FTD and include a personalized note about why you selected those blooms.
Overview: Simple, heartfelt cards are hugely appreciated – with 43% of moms saying they want a Mother’s Day card.
Details: A handwritten note can be more meaningful than any expensive gift. These cards hold sentimental value that many moms cherish for years.
Example: Write a card sharing a cherished memory or simply express gratitude for all she does. For more curated cards, check out Hallmark.
Overview: Many mothers (28–29%) appreciate gifts that are handmade or personalized, as they carry extra sentimental value.
Details: Whether it’s a scrapbook, a custom piece of jewelry, or a framed family photo collage, a personalized gift shows effort and thoughtfulness. This type of gift creates emotional connections that last.
Example: Create a DIY craft with your children or shop for personalized items on Etsy.
Overview: A spa day or wellness experience is popular among mothers – approximately 18–23% expressed a desire for a massage or spa certificate, especially mothers balancing work and parenting.
Details: Experiential gifts like these contribute to lasting well-being and relaxation. Many studies note that stress relief gifts can create more memorable and positive emotional experiences than material items.
Example: Purchase a gift certificate from a local spa or use services like SpaFinder. Alternatively, create a DIY spa experience at home with candles, bath salts, and calming music.
Overview: Many busy mothers long for a break. Around 19% of moms indicated that a day free of household responsibilities would be the ideal Mother’s Day gift, with additional polls showing 20% favoring alone time over gatherings.
Details: The gift here is about alleviating daily stress – taking over chores, cooking, or organizing a quiet day so she can relax uninterrupted.
Example: Arrange for a quiet morning or day, prepare her favorite breakfast, manage the kids and household for several hours, or even hand over a "day off" coupon redeemable for uninterrupted rest.
Overview: About 24% of mothers appreciate receiving sweets, like chocolates or gourmet treats. While not always the top priority, these treats serve as a classic, indulgent touch.
Details: A beautifully presented box of her favorite chocolates or a selection of gourmet goodies can be the perfect accompaniment to a more personal gift.
Example: Splurge on premium options from brands such as Godiva or include a homemade dessert for an added personal touch.
Overview: Jewelry remains a traditional gift option, with about 21% of mothers noting its appeal. However, meaningful pieces—such as those featuring birthstones—can make a lasting impression.
Details: When chosen with care, jewelry that has a personal touch (like engravings or custom designs) can become a cherished memento.
Example: Consider a necklace or bracelet with her children's birthstones. Browse custom jewelry selections on websites like Etsy or local artisan stores.
Overview: Despite some assumptions, gift cards rank high with nearly 28% of mothers expressing interest in receiving them. They offer flexibility and the chance for mothers to treat themselves to exactly what they want.
Details: Whether for a favorite store, restaurant, or an online subscription, a gift card removes the guesswork, allowing her to select the perfect item.
Example: Pair a gift card with a personal note. Alternatively, combine it with a small item (e.g., a cookbook with a gift card to a gourmet kitchen store) to show a thoughtful connection.
Overview: Although tech gadgets aren’t the top gift for all moms, younger or more tech-savvy mothers show a clear interest. Studies indicate that mothers under 35 are more likely to desire technology gifts, such as smart home devices or wearable gadgets.
Details: Options might include smartwatches, e-readers, or kitchen gadgets that offer convenience. The key is knowing her preferences—ensuring the gadget fits seamlessly into her lifestyle.
Example: Consider a new tablet for keeping in touch, a smart home assistant, or even fitness trackers paired with a subscription service for health apps.
As these research-backed insights show, what mothers really want isn’t extravagant or out of reach – it’s often affection, appreciation, and a bit of relief. Whether it’s through a long hug, a handwritten note, or giving her a break from the daily grind, the common thread is making Mom feel loved and valued. Research across different surveys and studies confirms that while specific preferences vary, heartfelt gestures resonate the most. This Mother’s Day, let your gift reflect not just your love, but also a deep understanding of what truly makes her happy.
Sources: Data and insights referenced throughout this article include findings from YouGov’s “What Gifts Do Moms Want for Mother’s Day?” (2021), CivicScience surveys, National Retail Federation reports, and academic studies on gift-giving and consumer behavior.